Value Propositions and Development Focus

To establish a distinct competitive advantage among domestic and international business management schools and create meaningful value for our faculty and students, we emphasize eight key value propositions:

• International Exchange
• Industry-Academia Collaboration
• Cross-disciplinary Knowledge
• Innovative Value
• Sustainable Design
• Leadership Excellence
• AI Collaboration
• Positive Mindset

In parallel, we actively implement strategic initiatives aligned with these values. Through a holistic education approach, we aim to continuously develop exceptional students equipped with international perspectives, management expertise, practical skills, and a strong foundation in sustainable cultural practices.