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成員簡介

院長介紹

林懿貞 院長

飲水思源,海闊天空
 

林懿貞 院長

學歷:
英國University of Hull管理學 博士 (1996/08至2001/02)

 

專長及研究領域:
高科技行銷管理、顧客關係管理、整合行銷傳播、社交媒體

 

聯絡資訊:
電子郵件:yichen@mail.nutn.edu.tw
電話:06-2606123 ext 7019

 

經歷:
國立臺南大學管理學院 院長 (2016/02訖今)
國立臺南大學校友服務中心 主任 (2012/08至2014/07)
國立臺南大學經營與管理學系 教授 (2010/02訖今)
國立臺南大學經營與管理學系 教授兼系主任 (2011/08至2012/07)
加拿大UBC Institute of Asian Research Visiting Professor (2010/08至2011/07)
國立臺南大學經營與管理學系 副教授兼系主任 (2008/08至2010/01)
國立臺南大學科技管理研究所 副教授兼所長 (2004/08至2009/07)
美國麻省理工學院 (MIT) MIT Forum for Supply Chain Innovation Visiting Scholar (2003/07至2003/09)

  • 論文著述
  • 榮譽紀錄
  • 校外服務
  1. Yichen Lin, Yichuan Wang, LeeAnn Kung, 2015, Influence of Cross-functional Collaboration and Knowledge Creation on Technology Commercialization: Evidence from High-Tech Industries, Industrial Marketing Management, 49, 128-138.(SSCI)
  2. Tingting Zhang, William Yu Chung Wang, Yichen Lin, Liang-Hsien Tai, 2015, Understanding User Motivation for Evaluating Online Content: A Self-Determination Theory Perspective, Behaviour & Information Technology, 34(5), 479-491.(SSCI)
  3. Yichen Lin, Chehung Liu, Pei-Hsuan Wu, Liang-Hsien Tai, Chug-Yu Yang, Chung Hsuan Huang, 2014, Building Innovative Design Service Model, WIT Transactions on Information and Communication Technologies, 49, 1133-1139. (EI)
  4. Chunte Wu, Yichen Lin, and Limin Wu, 2013, The Study of Collaborative IP Models and Successful Factors- Taking the Small-and Medium Sized LCD Industry as an Example, International Journal of Electronic Business Management, 11(1), 1-12. (EI)
  5. Yichen Lin, Shun-Ming Chen, Chunte Wu, 2013, A Study of Consumer’s Desire of Green Products: A Case Study of Consumer Solar Products, International Journal of Science and Engineering, 3(1), 59-84.
  6. 吳祥欽、劉哲宏、林懿貞、楊淳貽,2013,醫院檢驗結果網路查詢系統民眾使用行為之研究,International Journal of Science and Engineering, 3(1),83-102.
  7. Chunte Wu, Yichen Lin, and Chehung Liu, 2012, Application of Knowledge-Enabled Customer Relationship Management Model, International Journal of Business and Systems Research, 6(2), 188-208.
  8. 林懿貞、張純明、周志遂、吳俊德,2011,利基分析與市場區隔研究-以微流體生物晶片系統為例,科技管理學刊,第16卷,第1期,45-74。(管理一推薦期刊)
  9. Tsung-Han Yang, Cheng-Yuan Ku, David C. Yen, and Yichen Lin, 2010, Utilizing the Interactive Techniques to Achieve Automated Service Composition for Web Services, Journal of High Speed Networks, 219-236. (SCI, Impact Factor:0.196)
  10. Yichen Lin, Yichuan Wang, and Chiahui Yu, 2010, Investigating the Drivers of the Innovation in Channel Integration and Supply Chain Performance: a Strategy Orientated Perspective, International Journal of Production Economics, 127(2), 320-332. (SCI, Impact Factor:2.026)
  11. Ta-Chung Chu and Yichen Lin, 2009, An Interval Arithmetic Based Fuzzy TOPSIS Model, Expert Systems with Applications, 36, 10870-10876. (SCI, Impact Factor:2.596)
  12. Ta-Chung Chu and Yichen Lin, 2009, An Extension of Fuzzy MCDM, Computers and Mathematics with Applications, 57, 445-454. (SCI)
  13. Yichen Lin, Yulan Hsing, and Yichuan Wang, 2008, Research on Business Strategy and Performance Evaluation in Collaborative Design, International Journal of Electronic Business Management, 6(2), 57-69. (EI)
  14. Mei-Hui Wang, Chang-Shing Lee, Zhi-Rong Yan, Hao-Han Chuang, Chi-Fang Lo and Yichen Lin, 2008, A Novel Fuzzy CMMI Ontology and Its Application to Project Estimation, Journal of Internet Technology, 9(4), 317-325. (SCI)
  15. Yichen Lin, Pingwen Yu, and Chaoche Lin, 2008, Assessing the Applicability of Collaborative Procurement Systems, International Journal of Business and Systems Research, 2(4), 365-386.
  16. 林懿貞、江勝榮、楊肇銘,2008,建置RFID技術整合供應鏈物流管理暨系統模擬分析-以TFT-LCD產業為例,電子商務學報,第10卷,第2期,437-464 (TSSCI),(2008 ERP學術及實務研討會論文獎佳作)。
  17. Tien-Hsiang Chang, Hsin-Pin Fu, Wan-I Lee, Yichen Lin, and Hsu-Chih Hsueh, 2007, A study of an augmented CPFR model for the 3C Retailer industry, Supply Chain Management, 12(3), 200-209. (SSCI) (95-2416-H-024-001)
  18. Yichen Lin, JrJung Lyu, Hwan-Yann Su and Yulan Hsing, 2007, A Feasibility Study of the Customer Relationship Management Application on Small and Medium Enterprises, Journal of Scientific and Technological Studies, 41(1), 53-63.
  19. 尤炳文、林懿貞,2007,網路同步遠距教學於縮減城鄉數位落差之研究,樹人學報,第5期,75-89。(NSC 95-2416-H-024-001)
  20. Yichen Lin, Hwan-Yann Su, and ShinEn Chien, 2006, A Knowledge-Enabled Procedure for Customer Relationship Management, Industrial Marketing Management, 35(4), 446-456. (SSCI) (The Outstanding Paper Award)
  21. HwanYann Su and Yichen Lin, 2006, Enhancing Knowledge-Based Service Quality- A Knowledge Management Perspective, The Service Industries Journal, 26(7), 787-800. (SSCI)
  22. 郭琬姿、李健興、林懿貞,2006,基於知識本體之CMMI專案規劃之研究,真理知識經濟學報,第1卷,第1期,47-69。
  23. Hsin-Pin Fu, Chyou-Huey Chiou, Jia-Ruey Ou and Yichen Lin, 2005, Performance Evaluation on Manufacturing Automation Promotion Policy in Taiwan, Journal of the Chinese Institute of Industrial Engineers, 22(1), 28-37. (EI)
  24. Hwan-Yann Su and Yichen Lin, 2005, Building Customer Knowledge Base through Knowledge Management: A Missionary and Visionary Perspective, International Journal of E-Business Management, 3(2), 140-150. (EI)
  25. 施武榮、林懿貞、賴秋華,2005,消費者行為與顧客關係管理之應用研究,南大學報,第39卷,第2期,頁55-72。
  26. 林懿貞、傅新彬、林肇哲、簡世恩,2005,醫院整合行銷傳播之策略分析,商管科技季刊,第6卷,第1期,115-136。
  27. Yun-Yao Cheng, JrJung Lyu, and Yichen Lin, 2004, Education Improvement through ISO 9000 Implementation: Experiences in Taiwan, International Journal of Engineering Education, 20(1), 1-5. (SCI Expanded)
  28. Yichen Lin, and Hwan-Yann Su, 2003, Strategic Analysis of Customer Relationship Management- A Field Study on Hotel Enterprises, Total Quality Management, 14(6), 721-737. (SSCI)
  29. Ta-Chung Chu, and Yichen Lin, 2003, A Fuzzy TOPSIS Method for Robot Selection, The International Journal of Advanced Manufacturing Technology, 21, P. 284-290. (SCI)
  30. Jong-Mau Yeh, Yichen Lin, and Shyue-Hae Yu, 2003, Applying Genetic Algorithms and Neural Network to the Container Loading Problem, Journal of Information & Optimization Sciences, 24(3), 423-443. (EI)
  31. JrJung Lyu, and Yichen Lin, 2003, E-Business Strategies in the Taiwan Automobile Industry- Case Studies Approach, International Journal of E-Business Management, 1(2), P. 85-90. (EI)
  32. Ta-Chung Chu, and Yichen Lin, 2002, Improved Extensions of the TOPSIS for Group Decision-Making under Fuzzy Environment, Journal of Information & Optimization Sciences, 23(2), P. 273-286. (EI)
  33. Yichen Lin, 2000/2001, Assessing the Applicability of Integrated Communications- Using a systemic view, Journal of Integrated Communication, P. 46-51. (Published by Northwestern University)
  34. Yichen Lin, Jong-Mau Yeh, 2001, A Fuzzy Controlled Neural Network for Screening New Product Ideas, Journal of Information & Optimization Sciences, 22, P.91-111. (EI)
  35. Chinho Lin, Jong-Mau Yeh, Jieh-Rern Ding, and Yichen Lin, 1999, On Dynamic Policies for Quality, Price and Advertising, Journal of Information & Optimization Sciences, P.1-20. (EI)
  36. 葉榮懋、林懿貞,1993,一種改良的資料模式對使用者學習SQL資料庫查詢的效果分析,國立成功大學學報(人文社會篇),第28卷,頁135-145。
得獎項目 主辦單位 日期
國科會補助大專校院獎勵特殊優秀人才措施方案 國科會 2011~2014
2015-2016
International Business Plan Competition第三名 University of Hartford 2013/05
2012 第五屆全國專利加值創新競賽佳作 國立高雄第一科技大學 2012/06
International Business Plan Competition第三名 University of Hartford 2012/05
國科會短期出國研究半年 國科會 2010/06
專利加值創新競賽佳作獎 高雄第一科技大學 2008/06
2008 ERP學術及實務研討會論文獎佳作並收錄在電子商務學報(TSSCI) 中華企業資源規劃學會 2008/01
The Outstanding Paper Award of IMM (SSCI) (The most download rate) in 2006 Industrial Marketing Management 2007/08
第二屆宏碁龍騰微笑佳作獎獎金五萬元 宏碁 2007/09
研華科技第五屆TIC創業競賽第三名獎金十八萬元(有展覽) 研華科技 2003/08
南區專題競賽第二名,獎金二萬元(有展覽) 高雄應用科技大學 2002/11
第五屆全國經營實務專題製作比賽佳作:體系電子化之企業診斷-
(以鋼鐵公司為例)
雲林科技大學 2002/05
第四屆全國經營實務專題製作比賽佳作
客戶關係管理之策略分析 – 以鋼鐵業為例
雲林科技大學 2001/05
全國大專菁英電子商務比賽第五名,獎金十萬元 搜主義數位科技 2001/12
校外服務項目 日期
科技部計畫審查委員 2010~present
台評會大專院校評鑑及訪視委員 2012~present
經濟部商業司服務業創新計畫審查委員 2008~present
行政院勞工委員會職業訓練局「多元就業開發方案」審查委員 2009~present
溫世仁服務科學研究論文獎評審 2009
工研院南創園區招商審查委員 200
行政院勞工委員會職業訓練局「補助大專校院辦理就業學程計畫」訪視委員 2008
產業電子化運籌管理學會國際交流委員會主任委員 2007~2010
經濟部商業司協助服務業研究發展輔導計畫評審 2006~2008
國立台南大學新生專區網站 E-Course國立台南大學課程網站 國立台南大學課程圖網站 國立台南大學國際合作學術交流網站 國立台南大學學生學習歷程平台